Ready-to-use
message templates
Browse our library of Meta-approved WhatsApp templates. Customise with your branding and go live in minutes.
Follow Meta's guidelines for fast approval
Utility templates
For transactional messages like order confirmations, appointment reminders, and delivery updates. No promotional content. Approved in 24–48 hours.
Marketing templates
For promotional campaigns, offers, and product announcements. Requires customer opt-in. Approval takes 3–7 business days. Higher scrutiny.
Authentication templates
Exclusively for OTPs, verification codes, and login links. Fastest approval track — usually within a few hours. Strict format requirements.
Tips for fast approval
Keep copy concise, avoid ALL CAPS, don't include URLs in utility templates, use proper variable formatting like {{variable_name}}, and follow Meta's policies exactly.
Popular templates
Order Confirmation
E-commerceHi {{customer_name}}! 🎉 Your order *#{{order_id}}* has been confirmed. Estimated delivery: {{delivery_date}}. Track your order: {{tracking_link}}
Appointment Reminder
HealthcareHello {{patient_name}}, this is a reminder about your appointment on *{{date}}* at *{{time}}* with {{provider}}. Reply CONFIRM to confirm or RESCHEDULE to change.
Welcome Message
RetailWelcome to *{{brand_name}}*, {{first_name}}! 🎁 As a new member, enjoy *{{discount}}% off* your first order. Use code: {{promo_code}}. Valid for 7 days.
OTP Verification
AuthenticationYour {{brand_name}} verification code is: *{{otp_code}}*. This code expires in 10 minutes. Do not share this with anyone.
Abandoned Cart Recovery
E-commerceHey {{first_name}}, you left something behind! 🛒 Your cart with {{item_count}} item(s) is still waiting. Complete your purchase: {{cart_link}} — your items are almost gone!
All templates
Order Confirmation
E-commerceHi {{customer_name}}! 🎉 Your order *#{{order_id}}* has been confirmed. Estimated delivery: {{delivery_date}}. Track your order: {{tracking_link}}
Appointment Reminder
HealthcareHello {{patient_name}}, this is a reminder about your appointment on *{{date}}* at *{{time}}* with {{provider}}. Reply CONFIRM to confirm or RESCHEDULE to change.
Delivery Update
Logistics📦 Great news! Your order *#{{order_id}}* is out for delivery today. Track in real time: {{tracking_url}}. Expected arrival: {{time_window}}.
Welcome Message
RetailWelcome to *{{brand_name}}*, {{first_name}}! 🎁 As a new member, enjoy *{{discount}}% off* your first order. Use code: {{promo_code}}. Valid for 7 days.
Payment Reminder
FinanceHi {{name}}, a friendly reminder that invoice *#{{invoice_id}}* for *{{amount}}* is due on *{{due_date}}*. Pay securely: {{payment_link}}
Property Viewing Invite
Real EstateHi {{name}}! You showed interest in *{{property_address}}*. We'd love to schedule a viewing at your convenience. Reply YES to book or call {{agent_phone}}.
OTP Verification
AuthenticationYour {{brand_name}} verification code is: *{{otp_code}}*. This code expires in 10 minutes. Do not share this with anyone.
Flight Status Update
Travel✈️ *{{airline}} {{flight_number}}* — Status update: {{status}}. Departure: {{departure_time}} from {{departure_gate}}. Safe travels!
Abandoned Cart Recovery
E-commerceHey {{first_name}}, you left something behind! 🛒 Your cart with {{item_count}} item(s) is still waiting. Complete your purchase: {{cart_link}} — your items are almost gone!
Service Due Reminder
AutomotiveHi {{name}}, your *{{vehicle}}* is due for its {{service_type}} on *{{date}}*. Book your slot now: {{booking_link}} or call us at {{phone}}.
Flash Sale Alert
Retail🔥 *Flash Sale — {{hours}} hours only!* {{brand_name}} exclusive deals for subscribers. Up to *{{max_discount}}% off*. Shop now: {{sale_link}}
School Announcement
Education📢 *{{school_name}} Notice:* {{announcement_title}} {{announcement_body}} For queries, contact: {{contact_email}}
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